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How to Maximize the Value of Online Advertising

Set the Right Budget for You

  • Establish your capacity for volume
  • How many consumers can you follow-up on and how quickly

Online Marketing Management

  • Determine whether to use in-house resources or
  • Hire an Interactive Agency

Consider the Source

  • Identify a quality online site and consider how they are attracting consumers; What industry are they in?

Establish a Standard Follow-up Process

  • Response time is critical. Consumers expect a response within 24 hours.
    • - Feedback from Move.com partners shows a 36% conversion rate when following-up within 2 hours.
  • Create an automated email response with introductory info. on your company.
  • 3-5 contact attempts in the first 48 hours are necessary.
  • Do not leave a voicemail the first two times you call.

Establish Ability to Track Your Advertising Spend

  • Track clicks on a banner
  • Match leads to conversions
  • Trackable toll-free telephone numbers

Measure Your ROI and Adjust Accordingly

  • Document/track the source and outcome of each consumer
  • Measure the total number of moves booked vs. total monthly marketing spend by medium

Deliver Quality Service

  • Deliver on what you promised and get referrals and/or testimonials.

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