How to Maximize the Value of Online Advertising
Set the Right Budget for You
- Establish your capacity for volume
- How many consumers can you follow-up on and how quickly
Online Marketing Management
- Determine whether to use in-house resources or
- Hire an Interactive Agency
Consider the Source
- Identify a quality online site and consider how they are attracting consumers; What industry are they in?
Establish a Standard Follow-up Process
- Response time is critical. Consumers expect a response within 24 hours.
- - Feedback from Move.com partners shows a 36% conversion rate when following-up within 2 hours.
- Create an automated email response with introductory info. on your company.
- 3-5 contact attempts in the first 48 hours are necessary.
- Do not leave a voicemail the first two times you call.
Establish Ability to Track Your Advertising Spend
- Track clicks on a banner
- Match leads to conversions
- Trackable toll-free telephone numbers
Measure Your ROI and Adjust Accordingly
- Document/track the source and outcome of each consumer
- Measure the total number of moves booked vs. total monthly marketing spend by medium
Deliver Quality Service
- Deliver on what you promised and get referrals and/or testimonials.